Digital Marketing (Minor)

Digital Marketing (Minor)
Marketing students

Please see complete information onall of the requirementsto earn a minor at Ƶapp.

Course Title Credits
Part 1: Core Curriculum
BUS1100Introduction to Marketing and Sales4
MKT3130Digital Marketing4
MKT4200Advanced Digital and Social Media Marketing4
Part 2: Elective Courses: Take ANY TWO ELECTIVE COURSES. Some electives have a “tool” based focus, while others are more strategy or content based.7-8
Elective Options from Graphic Design
AG2100
Design Software Basics (TECO)
AG3750
Digital Animation and Video
AG3800
Publication Design (QRCO)
AG4200
UX/UI: Digital Identity
AG4400
Brand Design
Elective Options from Communication and Media Studies
CMDI1030
Creativity and the Digital World (CTDI)
CMDI2100
The Digital Imagination (CTDI)
CM2750
Introduction to Film and Video Production
CM2995
Professional Social Media
CM3125
Communicating Through Animation
CM3400
Interactive Web Communication
Elective Options from Marketing (NOTE: Marketing students cannot use these two courses as electives for this minor)
MKT3140
Creating Effective Marketing Content
MKT4850
Plymouth Marketing and Design Agency
Total Credits19-20
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