Digital Marketing (Minor)
Please see complete information onall of the requirementsto earn a minor at Ƶapp.
| Course | Title | Credits |
|---|---|---|
| Part 1: Core Curriculum | ||
| BUS1100 | Introduction to Marketing and Sales | 4 |
| MKT3130 | Digital Marketing | 4 |
| MKT4200 | Advanced Digital and Social Media Marketing | 4 |
| Part 2: Elective Courses: Take ANY TWO ELECTIVE COURSES. Some electives have a “tool” based focus, while others are more strategy or content based. | 7-8 | |
| Elective Options from Graphic Design | ||
AG2100 | Design Software Basics (TECO) | |
AG3750 | Digital Animation and Video | |
AG3800 | Publication Design (QRCO) | |
AG4200 | UX/UI: Digital Identity | |
AG4400 | Brand Design | |
| Elective Options from Communication and Media Studies | ||
CMDI1030 | Creativity and the Digital World (CTDI) | |
CMDI2100 | The Digital Imagination (CTDI) | |
CM2750 | Introduction to Film and Video Production | |
CM2995 | Professional Social Media | |
CM3125 | Communicating Through Animation | |
CM3400 | Interactive Web Communication | |
| Elective Options from Marketing (NOTE: Marketing students cannot use these two courses as electives for this minor) | ||
MKT3140 | Creating Effective Marketing Content | |
MKT4850 | Plymouth Marketing and Design Agency | |
| Total Credits | 19-20 | |
