Marketing (Minor)

Marketing (Minor)
Marketing students

Marketers create and run promotional campaigns in traditional media (TV, print), new media (digital, social) and onsite/in store. Creating and nurturing a brand’s image is a critical function of marketing, as is managing the sales strategy and sales force. Marketers are heavily involved in consumer research, new product and service development, pricing, distribution, competitive intelligence, public relations and more.


Please see complete information on  to earn a minor at ³È×ÓÊÓƵapp.

MARKETING, Minor (16 credits)

The Marketing minor is designed to provide non-marketing majors with a fundamental understanding of key marketing concepts, strategies, and tactics. The minor allows students to select from a wide range of marketing courses, allowing students to craft a plan of study best suited to their needs.

Course Title Credits
Minor Requirements - Level 1
µþ±«³§Ìý1100Introduction to Marketing and Sales4
Minor Electives - Level 2
Choose two from the following:8
²Ñ°­°ÕÌý3120
Marketing Research and Consumer Insights (QRCO)
²Ñ°­°ÕÌý3130
Digital Marketing
²Ñ°­°ÕÌý3140
Creating Effective Marketing Content
²Ñ°­°ÕÌý4120
Impact Marketing
²Ñ°­°ÕÌý4230
Marketing Management
Minor Electives - Level 3
Choose one from the following:4
µþ±«³§Ìý4620
Business Internship
·¡±·°ÕÌý3030
Social Entrepreneurship
²Ñ°­°ÕÌý3120
Marketing Research and Consumer Insights (QRCO)
²Ñ°­°ÕÌý3130
Digital Marketing
²Ñ°­°ÕÌý3140
Creating Effective Marketing Content
²Ñ°­°ÕÌý3210
Event Planning and Marketing
²Ñ°­°ÕÌý3230
Public Relations
²Ñ°­°ÕÌý3450
Sports Marketing and Sales
²Ñ°­°ÕÌý3500
Special Topics in Marketing
²Ñ°­°ÕÌý4120
Impact Marketing
²Ñ°­°ÕÌý4200
Advanced Digital and Social Media Marketing
²Ñ°­°ÕÌý4230
Marketing Management
²Ñ°­°ÕÌý4850
Plymouth Marketing and Design Agency
³§´¡³¢Ìý3280
Professional Selling Skills I
Total Credits16
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